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Case study SaaS localization

Workable: Continuous Localization for Canadian French

How a targeted localization project became an ongoing program that keeps Workable's recruiting and HR platform in sync for French-speaking users in Canada: 164,000+ words adapted, on schedule, on budget, with no rework.

Localization
164K+
Words adapted
Approximately 164,342 words
0
Client-requested rework
With linguistic QA throughout
24h to 5d
Turnaround
On a continuous delivery model
On budget
Every delivery on schedule
Delivered within budget
Background

About the client

Workable is a cloud-based recruiting and HR software platform that helps organizations manage hiring and talent acquisition. As part of its international growth, Workable needed its platform localized for French-speaking users in Canada.

The objective was not simply to translate, but to adapt existing French-language material into authentic Canadian French that resonates with local users and delivers a seamless experience. Workable managed implementation in its own localization platform; Ad Astra owned the linguistic adaptation.

Challenge and solution

Consistent from screen to screen, for the Canadian market

The challenge: adapt platform content for the Canadian market while keeping the user experience consistent from screen to screen.

Canadian French adaptation

Expert linguistic adaptation of new and existing content for Canadian audiences.

Style guide creation

A dedicated style guide to keep terminology, tone, and brand voice consistent.

Linguistic quality assurance

LQA throughout the engagement to protect quality and usability.

Instead of translation memory or AI-assisted workflows, the project relied on expert human adaptation, the right call when localizing between closely related language variants.

Execution and results

Straightforward collaboration, measurable delivery

Once an early handoff was clarified, collaboration was straightforward, with no significant scope changes or major risks.

What drove success

  • Rapid response times
  • Consistent on-time delivery
  • High linguistic quality
  • Clear communication, including three dedicated team meetings
  • Reliable project management

What Workable got

  • Deliveries completed on schedule
  • Project delivered within budget
  • No client-requested rework
  • Successful linguistic QA throughout
  • An ongoing relationship with continued work
From project to continuous localization

A recurring program, not periodic projects

The engagement evolved into a recurring localization program. The result: faster product releases, consistent language across the platform, and far less lag between source updates and localized availability.

Scheduled cadence

Set launch and delivery dates automatically trigger a review of Workable's content streams.

Change detection

New and updated content is identified as soon as it lands.

Expert adaptation

Changes move through the localization workflow with the same quality standards.

Always in sync

The Canadian French platform stays aligned with the source content.

Business impact and lessons

What the program delivered, and what it taught

01

Market reach

Workable can better support French-speaking users in Canada and expand its product availability there.

02

A natural experience

Language that feels local and culturally appropriate improves usability and engagement.

03

Clear handoffs matter

Early alignment between client and project teams prevents administrative issues and speeds the workflow.

04

Human nuance wins

Between closely related variants, regional terminology and cultural nuance need expert human adaptation.

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