Video Game Localization Services
Bring your game to global audiences with seamless, culturally aligned localization and translation services designed for studios, developers, and publishers worldwide. Ad Astra localizes dialogue, UI/UX, game scripts, in-game text, subtitles, quests, item descriptions, character names, tutorials, and more, so your world feels native to every player base.
What breaks when a game is only translated
In the gaming world, every detail matters. Players notice when a world stops feeling like it was made for them. These are the four problems studios ask us to prevent.
Literal translation breaks immersion
Humor, idioms, references, and character voice do not carry over word for word. Dialogue that reads as translated pulls players out of the world.
Text expansion breaks the interface
Strings grow in other languages. Without testing in context, words cut off inside UI boxes, overlap, or overflow the layout.
Lore has to stay consistent across thousands of lines
Names, abilities, and terms must be identical in every quest, menu, and patch, no matter how many linguists touch the project.
Live operations do not wait
Seasonal content, patches, and events ship on a schedule. Localization has to keep the same pace in every language.
Complete localization for every game genre
Whether you are launching a mobile game, AAA title, indie release, VR experience, or live-service platform, our game localization services preserve your creative intent while adapting content for global markets. From early development to post-launch updates, Ad Astra keeps your content consistent, engaging, and ready for international release cycles.
In-game text and UI localization
Every string a player reads, adapted for the market.
- Dialogue, game scripts, and quests
- UI/UX and in-game text
- Item descriptions and character names
- Tutorials and store pages
Culturalization
True localization goes beyond translating words. Our cultural experts make sure every element resonates with players in each region.
- Context, humor, and symbolism
- References and character personalities
- Story arcs reviewed for each market
- Cultural pitfalls caught before launch
Voice-over and dubbing
Bring characters to life with multilingual voice-over, aligned with your creative direction.
- Studio-quality voice recording
- Voice casting across regions
- Lip-sync and timing alignment
Subtitles and in-game dialogue
High-quality subtitle localization that preserves narrative impact in every language.
- Subtitle creation and quality control
- Timing, tone, and emotion aligned
- Closed captioning for accessibility
LQA and functional testing
Linguistic Quality Assurance so localized versions work across platforms, consoles, and devices.
- Grammar and language accuracy
- UI/UX display issues, overflows, and truncations
- Contextual consistency
- Player experience validation
Every genre and platform
We keep your content consistent from early development to post-launch updates.
- RPGs, action games, shooters, and platformers
- Strategy and simulation games
- Mobile and free-to-play titles
- Online multiplayer, co-op, and educational games
Which service fits which stage of development
Localization touches a game at several points between first script and live operations. This is how the common situations map to the service that handles them.
| Situation | What we provide | Usually delivered as |
|---|---|---|
| Preparing a title for new territories | In-game text, UI, and store content localized with a glossary and style guide | Game localization |
| A story-driven game with voiced characters | Voice casting, recording, and lip-sync in each language | Voice-over and dubbing |
| A wide release on a controlled budget | Subtitles and captions across many languages | Subtitle localization |
| A build approaching certification or launch | Native-speaking testers playing in context to catch what spreadsheets miss | LQA and functional testing |
| Content that may land differently by region | Review of humor, symbols, references, and story elements | Culturalization |
| Seasonal events, patches, and live-service updates | Ongoing localization at the pace of your release calendar | Continuous localization for live ops |
Every build, language, and deadline in one secure place
AdAstraConnect is the secure platform behind Ad Astra services. For studios and publishers it gives production, localization, and marketing teams one place to submit work, follow it, and see what it is costing.
- Submit localization requests online
- Upload scripts, string files, and assets securely
- Track every request, status, and delivery in real time
- Manage users and teams across studios and titles
- Usage and spend reporting by title
- Full encryption and audit trails
From first script to live operations
Three stages keep story, character, and lore consistent, however many languages and patches follow.
Prepare
We build the glossary and style guide with your team, locking down names, terms, abilities, and character tone before a single line is translated.
Localize
Gaming-specialized linguists adapt text and dialogue, and voice-over is cast, recorded, and aligned to your creative direction.
Test
Native-speaking testers play the localized build in context, catching truncation, overlapping text, untranslated strings, and dialogue that sounds out of place.
Why gaming studios choose Ad Astra
Gaming-specialized linguists
Translators who know gameplay mechanics, narrative design, and gaming terminology. Our linguists include gamers, writers, and industry specialists.
Cultural and creative precision
Story, humor, and character voice preserved across every language.
Fast turnaround for live ops
Ideal for seasonal content, patches, updates, and live-service events.
Full-service localization
Translation, editing, voice-over, subtitles, LQA, and culturalization, all in one place.
Lore locked down
Centralized glossaries, style guides, and translation memories keep every linguist on the same world-building rules from patch to patch.
Support for 300+ languages
Expand confidently into new regions and growing global markets.
Protected handling of unreleased builds
Scripts, builds, and unannounced titles are handled under confidentiality agreements, controlled access, and encrypted transfer.
Video game localization, answered
Translation focuses strictly on converting text or dialogue from one language to another. Localization is a comprehensive process that adapts the entire gaming experience for a new culture. This includes modifying cultural references, humor, idioms, local formatting (dates, currencies), compliance with regional age-rating boards, and adjusting the user interface to handle text expansion without breaking the game's layout.
LQA is the final, critical testing phase of the localization pipeline. Specialized native-speaking testers play through the game in context to catch errors that spreadsheets miss. They look for text truncation (words cutting off inside UI boxes), overlapping text, untranslated strings, functional bugs caused by character rendering, and dialogue choices that sound unnatural or out of context during live gameplay.
Yes. Complete game localization covers both text and audio assets. Subtitling provides an efficient, cost-effective path to accessibility across multiple markets, while professional dubbing and voice-over services use native voice talent and specialized directors to record immersive, emotionally accurate dialogue that matches the character dynamics of the original script.
To maintain story, character, and lore consistency across thousands of lines of dialogue, localization teams use centralized translation glossaries, style guides, and interactive translation memories. These tools lock down specialized names, terms, abilities, and character tones, ensuring that every linguist working on the project follows the same world-building rules from patch to patch.
We localize dialogue, UI/UX, game scripts, in-game text, subtitles, quests, item descriptions, character names, tutorials, and more, along with voice-over, dubbing, and closed captioning.
We support RPGs, action games, shooters, platformers, strategy and simulation games, mobile and free-to-play titles, educational games and gamified learning platforms, and online multiplayer, co-op, and social games, across mobile, AAA, indie, VR, and live-service releases.
Culturalization is the review of context, humor, symbolism, references, character personalities, and story arcs so that every element resonates with players in a given region. It helps you avoid cultural pitfalls and maintain brand integrity without losing the heart of your world-building.
Yes. Our workflows are built for seasonal content, patches, updates, and live-service events, and we support titles from early development through post-launch updates.
As early as you can. Building the glossary and style guide during development, and leaving room in the interface for text expansion, prevents most of the truncation and consistency problems that are expensive to fix after content lock.
We support more than 300 languages and dialects, so studios can expand confidently into new regions and growing global markets.
Cost depends on the word count, the number of languages, whether voice-over is included, the amount of LQA testing, and your timeline. Send us the scope and we will build a quote around it.
Tell us about your game
Share the title, the platforms, the word count, and the languages, and our team will come back with a plan and a quote.
- A response within 10 minutes during business hours
- Pricing built for your volume, not a generic rate card
- A dedicated client success manager and project manager
- Answers on compliance, security, and integration requirements
Request a Business Quote
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Other industries Ad Astra serves
Most organizations sit across more than one of these. The same team, platform, and contract cover all of them.
Media & Entertainment
Subtitling, dubbing, script adaptation, and marketing localization for film, TV, streaming, and digital media.
Explore Media & EntertainmentTechnology & SaaS
Software and SaaS localization for interfaces, documentation, and support content, built for agile teams and frequent releases.
Explore Technology & SaaSEducation & E-Learning
Translation, interpreting, and e-learning localization for K-12 districts, universities, and EdTech platforms, so students and families get information in the language they understand best.
Explore Education & E-Learning