What happens when tech accelerates faster than trust?
In this episode of Connected Conversations, Elena Petrova sits down with Robin Ayoub, Founder of N49Networks and host of Localization Fireside Chat, to explore the shifting ground beneath the language industry.
Robin brings two decades of leadership in localization—and he’s not afraid to challenge the status quo. Together, they dive into the growing divide between automation and empathy, and why the next chapter of localization must be human-led.
🟢 Key Themes:
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How AI is transforming the role of the translator (for better or worse)
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Where machine translation fails—and why empathy can’t be automated
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The disconnect between clients, linguists, and tech platforms
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Robin’s new venture: N49Networks and the philosophy of giving back
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Why resistance to tech may be costing translators their future
Whether you're a linguist, tech leader, or just curious about the future of work - this one’s for you.
About Robin Ayoub:
Robin Ayoub is the Founder and CEO of N49Networks, and the host of the Localization Fireside Chat. He brings two decades of leadership across the language industry, having served as VP Sales and GM Canada at Lionbridge, and as Past President of the Canadian Language Industry Association.
At N49Networks, Robin advises language tech startups on growth, AI readiness, and sustainable careers. His new venture is rooted in community, mentorship, and what he calls “the boomerang effect”—helping others without expecting return. A recognized speaker and connector, Robin is driving conversations about trust, transformation, and the human side of localization.
📸 YouTube, Localization Fireside Chat: https://www.youtube.com/@L10NFiresideChat
Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Blog: https://www.robinayoub.blog
📱 X: @L10NFiresidechat
🔗 LinkedIn: https://www.linkedin.com/in/robinayoub/
Calendly: https://calendly.com/robin-ayoub/30min
You can watch/listen to this episode here:
🟢 Spotify: https://shorturl.at/QBPSC
⚫ Apple Podcast: https://shorturl.at/MrCoR
🔵 Amazon Music: https://shorturl.at/cwtnT
