Localization Services
Localization adapts your content for every culture and language, preserving meaning, voice, and customer connection at every touchpoint. Ad Astra localizes websites, software, apps, video, and games so each market gets an experience that was built for it, not translated at it.
How a localization project runs
A localization project moves through four stages, and the last two are the ones that protect your brand. Adapting the words is the middle of the job. Checking that the result reads naturally to a local audience and still works inside your product is where quality is won or lost. Every project is reviewed by a second linguist before delivery.
Scope and prepare
You define the target markets, dialects, and audience. We prepare the files, extract text from graphics and code, and build the glossary, tone profile, and translation memory for your brand on day one.
Adapt
A linguist matched to your subject matter adapts the content, not just the words. Dates, currencies, measurements, imagery, color, humor, and cultural references are all adjusted for the target market.
Edit and review in country
A second linguist reviews every project. For market-facing content, that reviewer is a native speaker living in the target market.
Test and launch
Linguistic quality assurance checks that text fits your interface, that layouts survive longer strings, and that links and functions still work in every localized version before launch.
XML, JSON, RESX, PO, XLIFF, HTML, iOS and Android resource files, and Unity assets.
WordPress, Drupal, Joomla, and Shopify, plus integration with your existing workflow and tools.
Multiple locales coordinated in parallel so every version is ready to launch together.
What is the difference between translation and localization?
Translation changes the words. Localization changes the experience. Translation is the right choice for regulatory text and straightforward documents. Localization is what you need when the content has to persuade, teach, or be used.
| Translation | Localization | |
|---|---|---|
| What it does | Converts text from one language to another | Adapts content to fit the culture and expectations of a specific region |
| What it focuses on | Words and meaning | Tone, imagery, formatting, and context |
| What it guarantees | Linguistic accuracy | Content that feels native to the audience |
| Best used for | Documents, contracts, and regulatory text | Marketing, training, software, games, and user experiences |
| In one line | One message, many languages | One experience, many cultures |
Localization services for every kind of content
Ad Astra localizes the content your customers read, watch, and use. If your audience touches it, we can adapt it for their market.
Website Localization
We reshape your content, design elements, and user flows to match each region's culture and expectations.
Software and Mobile App Localization
We adapt your software for each market so users click, browse, and navigate effortlessly.
Gaming Localization
We localize storylines, in-game text, interface, voice-overs, and cultural references for global releases.
Video Localization
Subtitles, voice-overs, and narrative adaptation that keep the story clear and culturally relevant.
Media Localization
We adapt videos, campaigns, and creative assets so tone and emotion land as intended.
Multimedia Localization
Animations, demos, and presentations adapted so graphics and symbols read correctly in every market.
Metadata Localization
Product descriptions, app store metadata, keywords, titles, and tags adapted for local discovery.
Subtitling and Captioning
Time-coded subtitles and captions produced to broadcast and accessibility standards.
Desktop Publishing
Multilingual layout and typesetting so translated documents keep their original design.
AdAstraConnect for localization programs
AdAstraConnect is the secure platform behind every Ad Astra localization program. Whether you are launching one product into three markets or running a 24-language content engine, it gives your program owner real-time visibility and your linguists a clean operating environment.
- Translation memory, terminology databases, and glossaries in one place
- File routing and linguist assignment managed under one contract
- In-context review on your live site or app before anything ships
- Supervisor dashboards and exportable program reporting
- Full audit logs on every file and every handoff
- SOC 2 certified platform, with encryption in transit and at rest
Ad Astra's approach to localization
Localization goes wrong in predictable ways: text that does not fit the interface, a tone that reads as imported, or a launch that slips because one language is late. Our process is built around preventing those failures.
AI-accelerated, expert-led
We blend neural machine translation with certified linguists so high-volume content moves fast without losing meaning.
Tailored for your industry
We build a glossary, a tone profile, and a translation memory for your brand on day one, then apply them consistently.
Ready for scale and speed
We are built for the launch window where you need many markets live fast, and for the recurring cadence after it.
End-to-end coverage
From source-file intake through linguistic QA to in-context review on your live site or app: one platform, one vendor, one accountable team.
Reviewed by people who live there
Our reviewers are native speakers based in your target markets and catch what does not travel well.
Confidential by default
Unreleased products and pre-release scripts are handled under secure controls and signed confidentiality agreements.
Where getting it right is non-negotiable
Language errors carry real consequences. A mistranslated dosage, a misfiled court document, a failed compliance audit. Ad Astra works with organizations where accuracy is not optional.
Medical & Healthcare
Patient materials, clinical documentation, device instructions, and health system websites localized for each market.
Software & Technology
Interfaces, help centers, onboarding flows, release notes, and developer documentation adapted for each market.
Gaming & Video Games
Scripts, in-game text, interface, voice-over, and store listings localized for simultaneous global release.
Government & Public Sector
Public-facing information and outreach content adapted for the languages your residents actually speak.
Education & E-learning
Course content, assessments, training modules, and learning platforms localized for multilingual audiences.
Media & Entertainment
Subtitling, captioning, voice-over, and creative adaptation for streaming, broadcast, and campaign content.
Built for regulated environments
Ad Astra localization follows strict federal and industry regulations, ensuring safe and reliable communication across every environment we support.
FedEx boosts global communication efficiency with Ad Astra
"Ad Astra has been instrumental in helping us bridge communication gaps across our global operations. Their precise, real-time interpretation services support has dramatically improved our efficiency and customer experience worldwide." FedEx Executive, Global Operations Manager
Localization services, answered
Translation changes words from one language to another. Localization goes deeper: we adapt your entire message for a specific culture and market, adjusting everything from date formats, currencies, and measurements to colors, images, and cultural references. If you need the text to be accurate, that is translation. If you need the experience to feel native, that is localization.
We localize websites, mobile apps, software programs, video games, e-learning courses, marketing campaigns, videos, and digital products. Whether you are launching a new app in Japan or expanding your website to Latin America, we make sure your content resonates with local users culturally and linguistically. Your brand voice stays consistent while feeling native to each market.
Website localization is more than translating text. We adapt your entire site for each target market: translating content, adjusting layouts for different text lengths, since German can run 30 percent longer than English, localizing images and graphics, optimizing keywords for local search engines, converting currencies and units, and confirming everything still works. Your localized site will look, feel, and function like it was built for that market.
Yes. We translate all user interface elements, adapt your user experience design for cultural preferences, extract and reintegrate text strings, test functionality in each language, handle code variables correctly, and confirm smooth performance across all localized versions. Your app will feel native to users in every market you enter.
Yes. We regularly manage multilingual projects across multiple markets simultaneously, maintaining brand consistency while adapting appropriately for each culture. Whether you are launching in 3 countries or 10, we coordinate the work so all your localized versions are ready to launch together.
We work with all standard file formats including XML, JSON, RESX, PO, XLIFF, HTML, iOS and Android resource files, and Unity assets, as well as content management systems such as WordPress, Drupal, Joomla, and Shopify. Whatever platform or system you are using, we can integrate with your existing workflow and tools.
Our localization experts are native speakers who live in your target markets. They understand the culture closely and adapt idioms that do not translate, adjust humor to local tastes, replace culturally inappropriate images or colors, and make sure your message resonates emotionally. We catch cultural missteps before they happen, protecting your brand reputation globally.
Yes. Linguistic testing and quality assurance are essential parts of our process. We verify that your localized content displays correctly on all devices and browsers, that functions work properly, that text fits in interface elements, that links go to the right places, and that the overall user experience feels natural. We catch issues before your users do.
Timelines vary based on your project's scope, number of languages, and content volume. A standard website typically takes 2 to 6 weeks per language, while mobile apps might need 1 to 3 weeks. Complex software or video games can take several months. Request a quote and we will send a detailed timeline built around your actual content.
Yes. Ad Astra covers written and spoken communication under one contract: translation for documents, localization for products and campaigns, content creation for original material, and interpretation for live conversations in 300+ languages, 24 hours a day.
Tell us what you are launching
Send us your content and your target markets, and our team will build a quote around your languages, file formats, and launch date.
- A response within 10 minutes during business hours
- Pricing built for your volume, not a generic rate card
- A dedicated project manager and client success manager
- Answers on file formats, integrations, and compliance requirements
Request a Localization Quote
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The rest of the Ad Astra service family
Localization is one part of how Ad Astra keeps organizations understood. These services are delivered by the same team, under the same contract.
Translation Services
Certified translation for contracts, records, regulatory submissions, and technical documentation.
Explore translationContent Creation Services
Original research, writing, and editorial production for organizations in regulated industries.
Explore content creationInterpretation Services
Live interpreters by phone, video, and on site in 300+ languages, available every day of the year.
Explore interpretation