Community, Culture & Connection: Behind the Scenes at Ad Astra
What happens when you bring together a voice actress, a strategist, and a storyteller - all working behind the scenes in a global language company?
You get a rich, honest conversation about what community really means.
In Episode 30 of Connected Conversations, Elena Petrova sits down with three Argentina-based team members from Ad Astra to explore the values, practices, and culture that make the company more than a workplace—it’s a community. One that spans continents, supports thousands of linguists, and innovates with purpose.
💬 What Community Means - In Life and Work
For Giuliana Medeghini, a trained counselor and community outreach manager, community means helping others find their voice. Whether she’s onboarding new linguists or using her voice acting skills in outreach, Giuliana sees every interaction as a moment of empowerment.
For Celeste Marderwald, community is about storytelling—connecting people through shared values, visuals, and sound. As the creative mind behind Ad Astra’s podcast and social presence, she brings humanity to every frame and every word.
And for Nicolás Calleri, community is found in structure and support. As a leader in cost analysis and resourcing, he focuses on building workflows that serve people—making sure efficiency never comes at the cost of empathy.
🌍 Argentina’s Lens: Resilience, Crisis, and Collective Action
The episode takes a deeper turn as the guests reflect on Argentina’s cultural backdrop—an environment shaped by economic crisis, uncertainty, and deep-rooted solidarity.
From financial unpredictability to spontaneous community aid, their stories highlight the importance of resilience and collective care—values that echo in Ad Astra’s mission and day-to-day operations.
💡 Growth, Innovation & the Role of AI
Beyond community, the episode also touches on the team’s evolving relationship with AI and automation. Instead of resisting the shift, the team embraces new tools to support linguists, optimise workflows, and strengthen connections—adapting with curiosity rather than fear.
Personal development is also a theme throughout the episode: from learning about machine learning, to teaching linguists how to launch careers, to studying wine as a hobby—growth is constant, and often communal.
🤝 Why Ad Astra is More Than a Company
Across every story is a consistent theme: people first.
Ad Astra is positioned not only as a language services provider but as a platform for inclusion, empowerment, and long-term impact. Through mentoring, training, and creating space for diverse perspectives, the company helps individuals—and entire communities - thrive.
This episode is a beautiful snapshot of what happens when you lead with empathy, work with intention, and build with others in mind.
🎧 Listen now to meet the people behind the purpose, and discover how connection drives every voice at Ad Astra.
You can also watch/listen to the Episode here:
🟢 Spotify: https://shorturl.at/8AIP1
⚫ Apple Podcast: https://shorturl.at/dEyDX
🔵 Amazon Music: https://shorturl.at/9mLgh
