Celebrating Deaf Awareness Month: Facts, Communication & Inclusivity

Celebrating Deaf Awareness Month

Every September, we observe Deaf Awareness Month, a time dedicated to celebrating the Deaf and hard-of-hearing community while raising awareness about their experiences, challenges, and the importance of accessibility. This month is not just about recognition—it's about action, inclusivity, and empowering a community that comprises over 466 million people worldwide, according to the World Health Organization.

Facts about the Deaf community

These statistics highlight why Deaf Awareness Month is so important. They remind us that many people experience significant hearing loss, and by raising awareness, we can all become more understanding and supportive of their needs.

History of Deaf Awareness Month

Deaf Awareness Month has grown significantly over the years. It began in 1958 as the International Day of the Deaf, celebrated to recognize the contributions and challenges of the Deaf community. Following its success, the event was expanded to the International Week of the Deaf, in honor of the first World Congress of the World Federation of the Deaf, held in Rome in September 1951.

As awareness and support grew, the celebration extended further, eventually becoming Deaf Awareness Month. Despite this expansion, International Week of the Deaf continues to be observed during the last full week of September each year, highlighting key issues and achievements within the community.

Understanding the Right Terminology

It is important to note that September isn’t “Hearing Impaired Awareness Month.” The term “hearing impaired” can be seen as negative because it highlights what someone cannot do rather than what they can. According to the National Association of the Deaf (NAD), the preferred terms are “deaf,” “Deaf,” and “hard of hearing” (HoH). These terms are more empowering and respectful, focusing on identity and ability rather than limitation.

Communication Methods in the Deaf Community

The Deaf community uses a variety of methods to communicate effectively, ensuring that they can engage fully with others:

• American Sign Language (ASL): ASL is a complete visual language used widely by Deaf and hard-of-hearing people in North America. It has its own grammar and syntax, making it an essential part of Deaf culture.

• Hearing Aids: These devices amplify sound, helping people with hearing loss participate more fully in daily life.

• Cochlear Implants: These electronic devices provide a sense of sound to those who are profoundly Deaf or severely hard of hearing.

• Video Relay Services (VRS): VRS allows Deaf individuals to communicate with hearing people via video calls, using ASL with a communications assistant.

• Closed Captions (CC): Captions provide text for the dialogue and sounds in videos, making media accessible to those who are Deaf or hard of hearing.

Tips for Interacting with the Deaf and Hard-of-Hearing Community

Here are a few etiquette tips to keep in mind when interacting with Deaf and hard-of-hearing individuals:

• Don’t Shout: Shouting doesn’t help and can be uncomfortable. Instead, speak clearly at a normal volume.

• Respect Preferences: Some Deaf individuals prefer ASL, while others might use gestures, writing, or speaking. Be attentive to their preferences and ask if you’re unsure.

• Maintain Eye Contact: If the person lip-reads, make sure they can see your face clearly. Even when using an interpreter, direct your conversation to the Deaf person.

• Get Attention Politely: If you need to get a Deaf person’s attention, a gentle tap on the shoulder or a wave is usually appropriate.

• Avoid Staring: If you see people signing, remember that it’s their conversation—staring is considered impolite.

How Your Brand Can Acknowledge and Connect

Deaf Awareness Month is a great opportunity to ensure your brand is inclusive, but accessibility should be a priority year-round. Here are some ways to raise awareness:

• Volunteer for Deaf-focused nonprofits: Get involved with organizations that support the Deaf community, such as schools, advocacy groups, and local charities.

• Support legislation: Reach out to lawmakers to advocate for policies that benefit the Deaf and hard-of-hearing (HoH) community.

• Learn about Deaf culture: Enhance your understanding by exploring resources like the National Deaf Center, which provides insights into Deaf culture.

• Learn American Sign Language (ASL): Just like learning any new language, ASL can be a valuable tool for communication and inclusion.

• Add SDH subtitles to your content: Subtitles for the Deaf and hard of hearing (SDH) make your content accessible to a wider audience, including those who rely on text to understand audio.

• Feature Deaf individuals in your content: Highlight stories and experiences from the Deaf community. For example, create videos in sign language or showcase a day in the life of a Deaf employee.

• Educate your team: Use this month to train or refresh your employees on how to communicate with and support the Deaf community effectively.

The Importance of Raising Awareness

Deaf Awareness Month is a chance to educate ourselves about the Deaf community and their communication needs. By doing so, we can create a more inclusive society where everyone has the opportunity to be heard and understood.

Get Involved This Deaf Awareness Month

This September, take meaningful steps to support the Deaf community and raise awareness. Here’s how you can make a difference:

• Learn American Sign Language (ASL): Enroll in online ASL classes through platforms like Gallaudet University's ASL Connect or Start ASL.

• Volunteer: Offer your time at local or national Deaf organizations, such as the National Association of the Deaf or Deaf Hope, which supports Deaf survivors of domestic violence.

• Attend Events: Participate in events celebrating Deaf Awareness Month. Check out local community centers or universities for workshops, seminars, or cultural events.

• Advocate for Accessibility: Contact your local representatives to support legislation that promotes accessibility and the rights of the Deaf community.

• Spread the Word: Share information about Deaf Awareness Month on your social media, and encourage others to get involved by using hashtags like #DeafAwarenessMonth and #DeafCulture.

Taking these steps can help you connect with the Deaf community and make your brand more inclusive. Start today, and let’s make this Deaf Awareness Month truly impactful!