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Since 2010 About Ad Astra

Powering Connection. All Ways and Always.

Ad Astra, Inc. is a woman-owned communication and language technology company. Since 2010 we have helped health systems, government agencies, courts, schools, and global brands communicate with every person they serve, in more than 300 spoken and signed languages, through skilled human linguists and our secure AdAstraConnect platform.

Woman-owned (WOSB, EDWOSB)GSA contract holderISO 9001 certified
2010
Founded, woman-owned
300+
Languages, dialects, and signed languages
130k+
Assignments per year
16k+
Linguists worldwide
Our story

A woman-owned company built to connect people

Founded in 2010, Ad Astra, Inc. emerged as a woman-owned beacon in the language services industry, dedicated to fostering communication across diverse cultures and communities.

Our foundation is built on the pillars of language diversity, cultural advocacy, and community engagement, which enable us to offer comprehensive language solutions in more than 300 languages and dialects.

At Ad Astra, we don't just translate words. We facilitate connections, understanding, and inclusivity, ensuring every voice is heard. Our commitment to excellence, innovation, and accessibility drives us to serve a wide array of clients, from individuals to global organizations, around the clock.

Today, Ad Astra is a communication and language technology company. A global team of linguists, cultural consultants, and technologists works alongside AdAstraConnect, our secure platform, so organizations can request, track, and verify every service in one place.

Our guiding star

Why we exist, what we do, and how we work

Ad Astra's vision, mission, and values each serve a distinct purpose. Together they give our team the why, the what, and the how of the work we do every day.

Our vision

Where we are going

Be the global culture and communications leader, bridging all corners of the world. We co-create keys to innovative, human-centered connections rooted in technology and AI advances.
All ways and always.

Our vision is a forward-looking declaration of where Ad Astra aspires to be as it achieves its mission.

Our mission

Why we are here

Shape the future of language access and communication for all, powered by cultural competence, diversity, innovation, and human-centered technology.

Our mission defines our purpose: why Ad Astra exists and what it is here to achieve.

Vision · The whyWhere Ad Astra is headed, and why we strive to be better every day.
Mission · The whatWhat Ad Astra does, and does differently, for the people we serve.
Values · The howHow we make decisions, work together, and serve our clients and linguists.
Our pillars

Four pillars that hold us together

Our pillars are the basic tenets that bring our vision, mission, and values together. They connect our past, our present, and our future.

01

Language

More than 300 spoken and signed languages and dialects, so every voice can be heard in the language it speaks.

02

Diversity

A diverse team of linguists, cultural consultants, and technologists, as varied as the communities we serve.

03

Culture

Cultural competence in every assignment. We carry meaning, tone, and context across cultures, not just words.

04

Community

Community engagement at home and abroad, including pro bono language services for nonprofits and the community.

Our values

People, Innovation, and Service

Our values are the core beliefs that guide Ad Astra and its culture. They are the lens we use for every decision, conversation, and action, and each one is supported by five more.

People

We are a company built by people, for people, to be able to connect.

EmpathyHumanityCompassionRespectConnection

Innovation

We keep finding new and better ways to serve our linguists, our clients, and each other.

AdaptabilityFlexibilityModernizationCuriosityExcellence

Service

Clients count on us around the clock, so we make every interaction simple, dependable, and fast.

SimplicityReliabilityUrgencyEfficiencyQuality
What we do

Six services, one partner

Ad Astra provides interpretation, translation, localization, content creation, Deaf services, and government call center services, all managed through one secure platform.

Interpretation

Qualified interpreters by phone (OPI), by video (VRI), on your own platform (VIS), and on site (OSI), around the clock.

Explore Interpretation

Translation

Document and certified translation by subject-matter linguists, reviewed by a second linguist.

Explore Translation

Localization

Websites, software, apps, e-learning, and multimedia adapted for every market.

Explore Localization

Content Creation

Original multilingual content, transcreation, subtitling, and voice-over.

Explore Content Creation

Deaf Services & ASL

ASL interpreting on site and by video, CART captioning, and accessibility support.

Explore Deaf Services & ASL

Government Call Center

24/7 multilingual contact center operations with interpreters built into every call.

Explore Government Call Center
Industries we serve

Where getting it right is non-negotiable

Language errors carry real consequences: misdiagnosed patients, dismissed court cases, failed compliance audits. Ad Astra works with organizations in twelve industries where clear communication matters most.

The technology behind the service

Human-centered connection, powered by AdAstraConnect

Our vision is human-centered connection rooted in technology. AdAstraConnect is where that comes together: one secure platform behind every Ad Astra service, where organizations request language support and keep one record of what was provided.

  • Connect to an interpreter on demand, by phone or video
  • Schedule on-site and remote interpreters
  • Submit translation requests online and upload documents securely
  • Manage users, departments, and multiple locations
  • Track usage and spend in real time
  • Available on the web, iOS, and Android
AdAstraConnect dashboard showing request volume, completion rate, and language distribution
AdAstraConnect screen for submitting and tracking a service request
Our people

Led by people who care about connection

Ad Astra's leadership team brings together expertise in interpretation, translation, technology, client success, and people operations, with a shared passion for connecting communities and cultures.

I have built Ad Astra with a diverse team of professionals who, like me, also profoundly care about people and communities across the nation and the globe and find ultimate satisfaction in creating stronger connections among disparate communities. Along with my employees, I am deeply involved in many pro bono initiatives that provide language services to nonprofits and the community.
Elena PetrovaFounder and CEO, Ad Astra
Elena PetrovaFounder and CEO
Vadim PetrovDirector of Client Solutions
Paul ConsalvoDirector of Technology and Innovation
Matias GunnHead of Client Success
Emily LayherDirector of Government Sales
Tanicka KirkDirector of People Operations
John EickDirector of Administration
Juli Molino de AlvarengaHead of Translations Operations

Meet the full team

Certifications & memberships

Standards we are held to

Ad Astra works under the quality, security, and accessibility standards our clients answer to, and belongs to the professional bodies that set the bar for our field.

ISO 9001:2015 certified
SOC 2 Type II
HIPAA compliant
GDPR compliant data handling
Title VI, ADA, and FERPA
SAM-registered, GSA GS10F177AA
Woman-owned: WOSB and EDWOSB
ATA Corporate Member
Registry of Interpreters for the Deaf (RID)
FAQ

About Ad Astra, answered

Ad Astra, Inc. is a woman-owned communication and language technology company headquartered in Silver Spring, Maryland, with an office in Brossard, Quebec. It provides interpretation, translation, localization, content creation, and Deaf services in more than 300 spoken and signed languages, delivered by skilled human linguists through the secure AdAstraConnect platform.

Ad Astra was founded in 2010 by Elena Petrova, who leads the company as Founder and CEO. It has been serving health systems, government agencies, courts, schools, and businesses for more than 15 years.

Yes. Ad Astra is a woman-owned small business (WOSB) and an economically disadvantaged woman-owned small business (EDWOSB).

Shape the future of language access and communication for all, powered by cultural competence, diversity, innovation, and human-centered technology.

Be the global culture and communications leader, bridging all corners of the world. We co-create keys to innovative, human-centered connections rooted in technology and AI advances. All ways and always.

Ad Astra has three core values: People (empathy, humanity, compassion, respect, and connection), Innovation (adaptability, flexibility, modernization, curiosity, and excellence), and Service (simplicity, reliability, urgency, efficiency, and quality). They rest on four pillars: language, diversity, culture, and community.

Interpretation by phone, by video, on the client's own platform, and on site; document and certified translation; localization of websites, software, apps, and e-learning; multilingual content creation; Deaf services including ASL interpreting and CART captioning; and multilingual government call center services.

More than 300 spoken and signed languages and dialects, delivered by a network of more than 16,000 linguists worldwide who complete more than 130,000 assignments a year, available 24/7/365.

Ad Astra is ISO 9001:2015 certified, SOC 2 Type II and HIPAA compliant, and supports Title VI, ADA, and FERPA requirements. It is SAM-registered, holds GSA Multiple Award Schedule contract GS10F177AA, and is a corporate member of the American Translators Association (ATA) and a member of the Registry of Interpreters for the Deaf (RID).

AdAstraConnect is the secure platform behind every Ad Astra service. Organizations use it to request interpreters on demand or in advance, submit translation requests, manage users and locations, and see usage, spend, and reporting in one place, on the web and on iOS and Android.

Let's connect

Tell us how we can help

Fill out the form and we will get back to you within 10 minutes during regular business hours.

  • A response within 10 minutes during business hours
  • A dedicated client success manager and project manager
  • Pricing built for your volume, not a generic rate card
  • Answers on compliance, security, and integration requirements
Deaf or Hard of Hearing? Request a Videophone (VP) call in the message field.

Contact Ad Astra

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Work with us

Help us power connection

Our values are also why people join Ad Astra and stay. Whether you are a linguist, an interpreter, or a professional who wants to help organizations communicate with everyone they serve, there is a place for you here.