Localizing New Electric Vehicle Terminology in Emerging Markets

Ad Astra Blog Header How to localize new terminology in the emerging market of Electric Vehicles

Unless you’ve been living under a rock, you’ve probably noticed there are more electric vehicles around today than ever before. And, of course, this isn’t an accident.Rising concerns over the impact of fossil fuels and plummeting lithium-ion battery costs are driving the widespread adoption of electric vehicles (EVs) across the globe. Much of this shift is happening naturally, but some countries are taking a more aggressive approach.For example, the UK plans to end the sale of new petrol and diesel vehicles by 2030, and as time goes on, it’s likely more countries will follow suit.

Operational manuals, user guides, and product descriptions require special attention and careful proofreading to ensure you’re communicating your message correctly. At best, poorly translated text causes confusion or some awkward (but funny) phrasing, and at worst, it results in severe misuse of products.  

Read More

Home Hardware Localization Tips and Tricks

Ad Astra Blog Header Home Hardware Localization Tips and Tricks

Whether you’re a DIY home enthusiast, a hardware supplier looking to go international, or a home hardware product manager, being able to share your hardware instructions in new markets is vital! 

Operational manuals, user guides, and product descriptions require special attention and careful proofreading to ensure you’re communicating your message correctly. At best, poorly translated text causes confusion or some awkward (but funny) phrasing, and at worst, it results in severe misuse of products.  

Read More

How Business Translation Works with an Agency

Ad Astra this guy understands the differences between community interpreting and non-community interpreting

Translation has become a vital tool in the business field, for it is one of the means through which businesses can communicate their messages to people across the globe. Hence, international business expansion depends heavily on it.  

International expansion grants the success of any business as it ensures your business is reaching a larger audience globally. However, implementing translation as a tool into the success of your business needs to be done within an organized framework. 

Read More

What’s the Difference Between Translation and Localization?

Ad Astra Blog

For most of human history, geography determined who you could form relationships with. Even if you weren’t locked in by mountain ranges or wholly dependent on living next to a water source for your survival, you could only access the people immediately around you at any given time. That couldn’t be more different from the world we live in today. Now, a total of five billion people use the internet to stay in touch with friends and conduct any number of other activities.

Read More

How and Why To Localize Your SEO Materials

Ad Astra Blog Header How and Why To Localize Your SEO Materials

Suppose your product is a resounding success in your current market. You might be thinking, “my fellow Americans love my product, and I’ll bet people elsewhere will love it too”. You’re excited about international expansion, but first, you need to ready your website. So, how do you tailor your website to people who speak different languages and hail from other cultures? If you’ve pondered this question, you’re in the right place.  Our helpful guide will outline exactly how and why you should localize your SEO materials.

Read More

Best Practices for Multilingual Customer Service

Ad Astra Best Practices for Multilingual Customer Service Blog Header

When people can’t get help in their native language, it causes them pain and frustration. They feel like you don’t care about what they are going through.Your multilingual customer service approach will make sure that every one of your customers knows how much you appreciate them and their business.So today, we’re sharing with you the Best Practices for Multilingual Customer Service! 

Read More