How Business Translation Works with an Agency

Ad Astra this guy understands the differences between community interpreting and non-community interpreting

Translation has become a vital tool in the business field, for it is one of the means through which businesses can communicate their messages to people across the globe. Hence, international business expansion depends heavily on it.  

International expansion grants the success of any business as it ensures your business is reaching a larger audience globally. However, implementing translation as a tool into the success of your business needs to be done within an organized framework. 

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What’s the Difference Between Translation and Localization?

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For most of human history, geography determined who you could form relationships with. Even if you weren’t locked in by mountain ranges or wholly dependent on living next to a water source for your survival, you could only access the people immediately around you at any given time. That couldn’t be more different from the world we live in today. Now, a total of five billion people use the internet to stay in touch with friends and conduct any number of other activities.

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How and Why To Localize Your SEO Materials

Ad Astra Blog Header How and Why To Localize Your SEO Materials

Suppose your product is a resounding success in your current market. You might be thinking, “my fellow Americans love my product, and I’ll bet people elsewhere will love it too”. You’re excited about international expansion, but first, you need to ready your website. So, how do you tailor your website to people who speak different languages and hail from other cultures? If you’ve pondered this question, you’re in the right place.  Our helpful guide will outline exactly how and why you should localize your SEO materials.

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Best Practices for Multilingual Customer Service

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When people can’t get help in their native language, it causes them pain and frustration. They feel like you don’t care about what they are going through.Your multilingual customer service approach will make sure that every one of your customers knows how much you appreciate them and their business.So today, we’re sharing with you the Best Practices for Multilingual Customer Service! 

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The Most Common Rare Languages in America

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The nation has experienced considerably more American Sign Language interpretation on their screens and phones due to the many COVID press events and national crisis coverage over the last 2 years. Films and Netflix shows also highlighting Signed Languages has further brought attention to these unique languages.But did you know that there is a dire need for new, diverse Sign Language interpreters and plenty of room to grow in this exciting field. So how does someone go about becoming a Sign Language interpreter? Our Deaf & Hard of Hearing team will lay out how a hearing person can become an effective ASL interpreter!

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Why These Are The Top 5 Most Difficult Languages to Translate

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September 30th marks International Translation Day. It’s a day to put a spotlight on one of the most unseen and thankless components of the written word in a global space. Translation is no mere press and click language conversion, it’s an incredibly artful and deliberate process of finding meaning for meaning across cultures, histories, and people. A good translation is one that you don’t even think of as you read it, one that entirely matches the intent and voice of the source material.

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