How and Why To Localize Your SEO Materials

Ad Astra Blog Header How and Why To Localize Your SEO Materials

Suppose your product is a resounding success in your current market. You might be thinking, “my fellow Americans love my product, and I’ll bet people elsewhere will love it too”. You’re excited about international expansion, but first, you need to ready your website. So, how do you tailor your website to people who speak different languages and hail from other cultures? If you’ve pondered this question, you’re in the right place.  Our helpful guide will outline exactly how and why you should localize your SEO materials.

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Best Practices for Multilingual Customer Service

Ad Astra Best Practices for Multilingual Customer Service Blog Header

When people can’t get help in their native language, it causes them pain and frustration. They feel like you don’t care about what they are going through.Your multilingual customer service approach will make sure that every one of your customers knows how much you appreciate them and their business.So today, we’re sharing with you the Best Practices for Multilingual Customer Service! 

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Funny Stories About Over the Phone Interpreting

Ad Astra Blog - Funny Stories About Over the Phone Interpreting

Over the phone interpreting (OPI) has become a critical life-line for many during the last few years of the pandemic. This easy to use and straightforward communication access method can pair most any language combination for an individual with a qualified interpreter via telephone.We sat down with 3 of our Ad Astra over the phone interpreter superstars to learn more about them and their work.

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From the Mouths of OPI Interpreters

Ad Astra Blog - From the Mouths of OPI Header

Over the phone interpreting (OPI) has become a critical life-line for many during the last few years of the pandemic. This easy to use and straightforward communication access method can pair most any language combination for an individual with a qualified interpreter via telephone.We sat down with 3 of our Ad Astra over the phone interpreter superstars to learn more about them and their work.

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Why These Are The Top 5 Most Difficult Languages to Translate

Ad Astra The Top 5 Most Difficult Languages to Translate Blog

September 30th marks International Translation Day. It’s a day to put a spotlight on one of the most unseen and thankless components of the written word in a global space. Translation is no mere press and click language conversion, it’s an incredibly artful and deliberate process of finding meaning for meaning across cultures, histories, and people. A good translation is one that you don’t even think of as you read it, one that entirely matches the intent and voice of the source material.

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What International Translation Day Means To Ad Astra

What Does International Translation Day Mean to Ad Astra - Blog Header

September 30th marks International Translation Day. It’s a day to put a spotlight on one of the most unseen and thankless components of the written word in a global space. Translation is no mere press and click language conversion, it’s an incredibly artful and deliberate process of finding meaning for meaning across cultures, histories, and people. A good translation is one that you don’t even think of as you read it, one that entirely matches the intent and voice of the source material.

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