How and Why To Localize Your SEO Materials

Ad Astra Blog Header How and Why To Localize Your SEO Materials

Suppose your product is a resounding success in your current market. You might be thinking, “my fellow Americans love my product, and I’ll bet people elsewhere will love it too”. You’re excited about international expansion, but first, you need to ready your website. So, how do you tailor your website to people who speak different languages and hail from other cultures? If you’ve pondered this question, you’re in the right place.  Our helpful guide will outline exactly how and why you should localize your SEO materials.

Read More

Best Practices for Multilingual Customer Service

Ad Astra Best Practices for Multilingual Customer Service Blog Header

When people can’t get help in their native language, it causes them pain and frustration. They feel like you don’t care about what they are going through.Your multilingual customer service approach will make sure that every one of your customers knows how much you appreciate them and their business.So today, we’re sharing with you the Best Practices for Multilingual Customer Service! 

Read More

Funny Stories About Over the Phone Interpreting

Ad Astra Blog - Funny Stories About Over the Phone Interpreting

Over the phone interpreting (OPI) has become a critical life-line for many during the last few years of the pandemic. This easy to use and straightforward communication access method can pair most any language combination for an individual with a qualified interpreter via telephone.We sat down with 3 of our Ad Astra over the phone interpreter superstars to learn more about them and their work.

Read More

From the Mouths of OPI Interpreters

Ad Astra Blog - From the Mouths of OPI Header

Over the phone interpreting (OPI) has become a critical life-line for many during the last few years of the pandemic. This easy to use and straightforward communication access method can pair most any language combination for an individual with a qualified interpreter via telephone.We sat down with 3 of our Ad Astra over the phone interpreter superstars to learn more about them and their work.

Read More

The Most Common Rare Languages in America

Ad Astra Blog about Rare Languages Header

The nation has experienced considerably more American Sign Language interpretation on their screens and phones due to the many COVID press events and national crisis coverage over the last 2 years. Films and Netflix shows also highlighting Signed Languages has further brought attention to these unique languages.But did you know that there is a dire need for new, diverse Sign Language interpreters and plenty of room to grow in this exciting field. So how does someone go about becoming a Sign Language interpreter? Our Deaf & Hard of Hearing team will lay out how a hearing person can become an effective ASL interpreter!

Read More

The Real Deal on ASL Tech and Apps

Ad Astra The Real Deal WIth ASL Tech - Blog Header

Every few months articles and imagery featuring a young engineer, confidently smiling while wearing a futuristic contraption on their hands makes the rounds.A conversation not taking place enough around these technologies and articles is – who exactly are these tools helping? In this article we’ll layout The Real Deal on ASL Tech and Apps, explaining how some of these tools cause harm and provide you with better perspectives and tech to foster more helpful communication and connection with Deaf individuals.

Read More